Pixiu Content Available in North America via Scientific Games’ OpenGaming™ Ecosystem
OpenGaming to power well-established supplier’s arrival into U.S. market
LAS VEGAS – May 19, 2021–Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has signed a multi-year agreement with Pixiu Gaming, the leading bespoke games developer, to exclusively distribute Pixiu’s games into North American regulated markets through its OpenGaming ecosystem.
Pixiu develops player-favourite, market-leading, Keno, Baccarat and Reactor titles for key partners in Canada including Loto Québec, British Columbia Lottery Corporation (BCLC) and Atlantic Lottery Corporation (ALC). Sharing the lotteries’ focus on supporting local communities and charitable causes, Pixiu prides itself on responsible gaming and made donations to charities including the Forget Me Not Children’s Hospice and Kamloops Food Bank.
As part of this new partnership, customers of OpenGaming, the leading content aggregation platform by Scientific Games, will have exclusive access to Pixiu’s content. The deal significantly enhances the OpenGaming games offering and demonstrates the growing appeal of the platform to operators and lotteries within North America.
Pixiu’s first game for the New Jersey market, Lucky Squeeze Baccarat, is set to go live via the OpenGaming platform with select partners later this year, promising players an unrivalled, authentic casino experience. Featuring an 8-deck shoe, full ‘5 Roads’ scoreboard and full player control to squeeze the cards, Lucky Baccarat Squeeze aims to redefine interactive Baccarat.
Tony Plaskow, Pixiu Gaming Founder, said, “We are thrilled to be extending our partnership with Scientific Games into the growing U.S. market. With a focus on high quality, intuitive games, often customised with our partners’ logos, Scientific Games is a natural partner for us and we look forward to launching more exciting titles through the year.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games, said, “Our deal with Pixiu reflects the reach and power of the OGS. By continuously adding more quality content from a wide range of providers such as Pixiu, we’re generating strong momentum within the North American market. We look forward to building on our long-standing relationship and working with Pixiu to bring new and unique mechanics to our partners throughout the U.S. With a focus on non-slots products, including powerful Keno, Baccarat, and Reactor titles, Pixiu gives operators the opportunity to reach new players and differentiate their portfolios away from slots.”
About Light & Wonder, Inc.
Light & Wonder, Inc. (formerly known as Scientific Games Corporation), is the global leader in cross-platform games and entertainment. Light & Wonder brings together approximately 6,000 employees from six continents to connect content between land-based and digital channels with unmatched technology and distribution. Guided by a culture that values daring teamwork and creativity, the Company builds new worlds of play, developing game experiences loved by players around the globe. Its OpenGaming™ platform powers the largest digital-gaming network in the industry. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit lnw.com.
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