Rich Schneider serves as Light & Wonder's Senior Advisor. Rich brings his people and product expertise to the Company to push the status quo and enhance the product development team. In this role, Rich advises on L&W’s land-based gaming product strategy, enhances collaboration across platforms and furthers the Company’s position as the industry’s product and technology leader.

A proven leader in the gaming industry, Rich has 30 years of experience in creating and delivering gaming products. Prior to joining the Company, he served as Chief Product Officer at Aristocrat. He also held executive roles at Walker Digital Table Systems, Acres Gaming and numerous leadership roles at IGT. 

An advocate for open standards, he was a founding member of the Gaming Standards Association and served the organization as a Board Member and as its Vice Chairman. Rich is a passionate outdoorsman and lends his time to Save Red Rock Canyon.

Rich graduated from University of Nevada Las Vegas College of Engineering with a Bachelor of Science degree.