Light & Wonder Expands Agreement with the Twenty-Nine Palms Band of Mission Indians with Installment of New, Innovative Loyalty Platform at its Casino Properties
New Light & Wonder loyalty solution platform to help bridge data and enhance player journey, engagement
LAS VEGAS (January 6, 2023) – Las Vegas-based, cross-platform global games leader, Light & Wonder, Inc. (NASDAQ: LNW) (“Light & Wonder,” “L&W”), expands its relationship and contract with The Twenty-Nine Palms Band of Mission Indians by integrating its new robust loyalty and customer engagement platform into its casino properties including Spotlight 29 Casino and Tortoise Rock Casino located in California. The loyalty solution will interface and bridge the data across Twenty-Nine Palms’ current ACSC™ Casino Management System (CMS) – created by Light & Wonder – as well as its Kiosk, Point of Sale (POS) system, and Entertainment Showroom to provide one seamless customer journey and engagement experience.
“We value the long-time relationship and trust that we have cultivated with the casino properties of The Twenty-Nine Palms Band of Mission Indians,” said Jon Wolfe, President of Global Systems & Services, Light & Wonder. “Our new platform offers a tremendous suite of capabilities and best-in-class technologies that will enable Twenty-Nine Palms casinos to deliver a consistent and frictionless player experience.”
The following new features from Light & Wonder are now live from Spotlight 29 Casino and Tortoise Rock Casino:
CORE – Provides fundamental tools necessary to configure and manage an enterprise loyalty program and can define characteristics such as customer tiers, a variety of loyalty currencies that can be earned or gifted, and the operations that participate in the program.
Offers and Promotions – Allows retail offers to be setup within Light & Wonder’s system and electronically redeemed by integration into InfoGenesis. Showroom and other events can be setup through the robust inventory booking and check-in module. It also allows for individual and cross-property drawings to be configured for guests to participate in.
Publisher & Journey Builder – Powers the ability to dynamically distribute events to external systems or interfaces based on configurable transaction types and is used to communicate with customers via email or text messages. Also manages the configuration process for Publisher-subscribed events, such as tier advancement, point expiration, offers, event/showroom reminders, and many more. Configuration settings include, but are not limited to, communication channels, delivery date/time, distribution frequency, and geography.
“We’ve already experienced first-hand the incredible value and power of Light & Wonder’s ACSC Casino Management System as it has allowed us to enhance our operations while delivering a higher level of service to our customers,” said Steve Libauskas, Vice President of Information Technology, The Twenty-Nine Palms Band of Mission Indians. “As we expand our contract with Light & Wonder, we are thrilled about the integration of their new platform into our existing systems, including ACSC, and are confident that this will further allow us to drive engagement, player satisfaction and ultimately business.”
For more information on Light & Wonder, visit lnw.com.
About Light & Wonder, Inc.
Light & Wonder, Inc. (formerly known as Scientific Games Corporation), is the global leader in cross-platform games and entertainment. Light & Wonder brings together approximately 6,000 employees from six continents to connect content between land-based and digital channels with unmatched technology and distribution. Guided by a culture that values daring teamwork and creativity, the Company builds new worlds of play, developing game experiences loved by players around the globe. Its OpenGaming™ platform powers the largest digital-gaming network in the industry. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit lnw.com.
In this press release, Light & Wonder makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results, or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in Light & Wonder’s filings with the Securities and Exchange Commission (the “SEC”), including its current reports on Form 8-K, quarterly reports on Form 10-Q and its annual report on Form 10-K that was filed with the SEC on March 1, 2023 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Light & Wonder’s ongoing obligations under the U.S. federal securities laws, Light & Wonder undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.