LAS VEGAS – January 14, 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has extended the OpenArena platform with OtherLevels, a leading Customer Engagement Platform, becoming a partner.
OpenArena is the industry’s first one-stop content marketplace that provides operators with access to custom content from Scientific Games and its portfolio of partners, including top-tier sports betting intelligence, data feeds and trading across live sports, eSports, virtual sports and more without the complex need for integrations.
OtherLevels’ live In-Play Real-Time Messaging is the latest addition to OpenArena’s marketplace of integrated preferred solutions for operators.
Launched at the start of the year, OpenArena serves as global betting’s first content aggregation and distribution platform for iGaming operators, via which Scientific Games provides operators with the greatest range of suppliers to help them scale their respective markets. OtherLevels brings sophisticated capabilities across both the Intelligence and Player Experience groupings within OpenArena.
Brendan O’Kane, CEO and Founder of OtherLevels said, “We are thrilled to formally partner with Scientific Games, a world leader with OpenSports™ and the OpenBet™ sportsbook platform. Giving Scientific Games’ OpenBet operators the opportunity to extend their owned media reach twenty-four seven, delivers a terrific customer experience and the trifecta of increased revenue, engagement and retention. It is a win/win/win for the operator, Scientific Games and OtherLevels. The impact of the combined solution for operators is game changing and is the next generation of customer engagement beyond first generation CRM based solutions.”
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games said, “I am very pleased that OtherLevels has officially joined the OpenArena platform. As we expand OpenArena, OtherLevels In-Play provides an industry-first live messaging capability for OpenBet operators at enterprise scale. Offering operators the ability to autonomously create and deliver personalised customer engagement combining their OpenBet markets, live events, and customer behaviour, twenty-four seven across multiple sports and leagues, takes customer engagement to another level. It lets our operators maximise their customer reach and bring customers back into session, without the addition of large marketing teams and aligns with the scale and sophistication that we already deliver.”
© 2021 Scientific Games Corporation. All rights reserved.
OtherLevels is a leading Customer Engagement Platform with offices in Europe, the US and Australia. The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. Combining the OtherLevels Open Data Platform, OtherLevels In-Play and OtherLevels Intelligent Messaging, OtherLevels delivers real-time in-play messaging solutions for on-line sports betting and iGaming operators. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, OPAP, Luckia, Pinnacle, Golden Nugget, Michigan State Lottery, Kindred/Unibet, LadbrokesCoral and Betfred. For more information, please visit www.otherlevels.com.
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About Light & Wonder, Inc.
Light & Wonder, Inc. (formerly known as Scientific Games Corporation), is the global leader in cross-platform games and entertainment. Light & Wonder brings together approximately 6,000 employees from six continents to connect content between land-based and digital channels with unmatched technology and distribution. Guided by a culture that values daring teamwork and creativity, the Company builds new worlds of play, developing game experiences loved by players around the globe. Its OpenGaming™ platform powers the largest digital-gaming network in the industry. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit lnw.com.
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