FireKeepers Launches Digital Sports Betting and Casino Content in Michigan with Scientific Games
Industry-leading content now available for FireKeepers’ players
LAS VEGAS – July 21, 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) and FireKeepers Casino Hotel launches online casino and digital sports betting content in Michigan.
FireKeepers Casino first opened in 2009 and has become one of the biggest tribal gaming operators in the U.S. The casino, located in Battle Creek, Mich., features 2,900 slots machines, 70 table games, multiple restaurants and lounges alongside its new retail sportsbook which launched in June 2020. This summer, FireKeepers will celebrate the grand opening of a major expansion, including a second hotel tower, plus new high limit slot and table areas, and a new location for the award-winning Nibi fine dining restaurant.
Scientific Games will provide its full suite of digital technology to FireKeepers including its extensive in-house gaming content via the OpenGamingTM ecosystem with leading titles and cutting-edge gaming features, including 88 Fortunes® and Let It Ride®, further underpinning the Company’s foothold in Michigan.
Alongside the vast array of casino content being available, FireKeepers’ players will now be able wager on sports via Scientific Games’ OpenSportsTM platform, which has enjoyed unprecedented activity for major sporting events across the globe throughout 2021. This latest deal will further strengthen the offering FireKeepers will be able to provide to iGaming players.
Kathy George, FireKeepers Casino Hotel CEO, said: “We are pleased to partner with Scientific Games and bring their scalable platforms and content to our players, who are always the focus of our major initiatives. We want to bring them a variety of entertainment opportunities and utilizing Scientific Games’ OpenGaming and OpenSports platforms will do just that.”
Cathryn Lai, SVP and General Manager, U.S., Digital at Scientific Games, said: FireKeepers is unquestionably one of the leading casinos in Michigan and the Midwest, and partnering with them and launching our vast array of content on both the iCasino and digital sports betting side will create an immersive experience for their players.”
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About Light & Wonder, Inc.
Light & Wonder, Inc. is the leading cross-platform global games company. Through our three unique, yet highly complementary businesses, we deliver unforgettable experiences by combining the exceptional talents of our 6,000+ member team, with a deep understanding of our customers and players. We create immersive content that forges lasting connections with players, wherever they choose to engage. At Light & Wonder, it’s all about the games. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit lnw.com.
Media Inquiries: media@lnw.com
Forward-Looking Statements
In this press release, Light & Wonder makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results, or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in Light & Wonder’s filings with the Securities and Exchange Commission (the “SEC”), including its current reports on Form 8-K, quarterly reports on Form 10-Q and its annual report on Form 10-K that was filed with the SEC on February 27, 2024 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Light & Wonder’s ongoing obligations under the U.S. federal securities laws, Light & Wonder undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Date: 07/21/2021
Category: SportsBetting
Type: Release